About us
Food that heals. Plants that nourish. A mission that matters.
Freya was created with one simple belief: real food should support your gut, your energy, and nature. Our mission is to make plant-forward eating easy, delicious, and meaningful enough to help shift our food system away from industrial animal production.
Why we exist
So much of today’s food is overloaded with processed ingredients, hidden sugars, and factory-farmed protein. It affects how we feel every single day - our digestion, mood, energy, and long-term health.
We want to repair that connection. Our soups are made from organic vegetables, superfoods, herbs, and plant protein to bring your body back into balance. Every bottle is crafted to help you feel good while moving us all toward a more sustainable way of eating.
Rooted in generational knowledge
Freya is inspired by a long tradition of herbalism, nutrition, and slow cooking. Our philosophy is simple:
• Food is medicine
• Ingredients should come from regenerative farms
• Plants have the power to heal
These beliefs guide how we source, how we cook, and how we grow.
Our team
We’re a small team brought together by one shared idea: food should help us thrive.
Irene - Founder & CEO
Irene is the heart and driving force behind Freya. She leads the vision, operations, and sales, making sure every decision supports both our customers and our mission to make nourishing food more accessible.
Jose - Head of Product & Culinary Innovation
With over 30 years of plant-based cooking, Jose builds deep, comforting flavor from vegetables, superfoods, and time-tested techniques. No shortcuts. Just real food that nourishes.
John - Co-Founder, CTO
John is a co-founder and the problem-solver behind the scenes. He builds our online store and runs e-commerce subscriptions so everything feels simple, clear, and seamless.
Meg - Growth & Strategy Partner
Meg is the strategic force behind Freya's growth - shaping brand direction, driving campaigns, and building the financial foundation for lasting customer relationships.
Anthony - Retail Growth Partner
Anthony drives Freya’s retail growth by expanding into juiceries, natural markets, medical and wellness spaces through partnerships rooted in quality and shared values.
Nathan - Brand & Growth Lead
Nathan leads brand and growth at Freya - crafting the content, stories, and connections that bring Freya soups to life online and on shelf.
Louise - Community Connector & Brand Ambassador
Louise leads community engagement and in-person experiences for Freya. Through thoughtful conversations and authentic storytelling, she helps introduce Freya brand to new audiences and deepen trust with our customers.
Dasha - Content Creator & Editor
Dasha leads Freya’s short-form content, turning everyday moments into stories people want to watch, save, and share. She oversees concept development, production, and editing across platforms, with a focus on translating Freya’s product benefits into storytelling.
Jonathan - Brand Designer
Jonathan brings Freya’s visual world to life. Through thoughtful design and storytelling, he helps translate our mission into an experience you can see and feel.
And You.
Our community is the heart of everything we do. You share our soups, cheer us on, and make this mission real. You’re as much a part of Freya as the team behind it!
Our impact
Every plant-based meal matters.
Every bottle replaces an animal-based one.
Every choice you make helps move our food system toward something healthier, kinder, and more sustainable.
We’re here to make that shift easy, nourishing, and something you genuinely look forward to.