About us
Food that heals. Plants that nourish. A mission that matters.
Freya was created with one simple belief: real food should support your gut, your energy, and nature. Our mission is to make plant-forward eating easy, delicious, and meaningful enough to help shift our food system away from industrial animal production.
Why we exist
So much of today’s food is overloaded with processed ingredients, hidden sugars, and factory-farmed protein. It affects how we feel every single day - our digestion, mood, energy, and long-term health.
We want to repair that connection. Our soups are made from organic vegetables, superfoods, herbs, and plant protein to bring your body back into balance. Every bottle is crafted to help you feel good while moving us all toward a more sustainable way of eating.
Rooted in generational knowledge
Freya is inspired by a long tradition of herbalism, nutrition, and slow cooking. Our philosophy is simple:
• Food is medicine
• Ingredients should come from regenerative farms
• Plants have the power to heal
These beliefs guide how we source, how we cook, and how we grow.
Our team
We’re a small team brought together by one shared idea: food should help us thrive.
Irene - Founder, Nutritional Coach
Irene is the heart and driving force behind Freya. She leads the vision and operations, making sure every decision supports both our customers and our mission to make nourishing food more accessible.
John - Co-Founder, CTO
John is a co-founder and the problem-solver behind the scenes. He builds our online store and runs e-commerce subscriptions so everything feels simple, clear, and seamless.
Meg - Co-Founder, Growth & Strategy
Meg is the strategic force behind Freya's growth - shaping brand direction, driving campaigns, and building the financial foundation for lasting customer relationships.
Anthony - Retail Growth Partner
Anthony drives Freya’s retail growth by expanding into natural markets, medical, and wellness spaces through partnerships rooted in quality and shared values.
Razel - Chef & Nutritionist
Razel brings together culinary expertise and nutrition to help make Freya’s soups both delicious and nourishing. He worked at Michelin-starred Vespertine, where he specialized in soups and sauces, and also works as a private chef for professional athletes. As a nutritionist, he brings a deep understanding of how food can support performance, health, and everyday well-being.
Nathan - Retail Account Executive
Nathan leads Freya’s retail growth, building relationships with natural retailers and helping bring Freya’s soups to more shelves and more customers.
Diya - Content & Social Media Manager
Diya leads Freya’s social media and content, bringing the brand to life across digital platforms. She manages Freya’s social channels, creates engaging content, and helps build a community around nourishing food, wellness, and the Freya mission.
Elijah - Retail Account Executive
Elijah helps Freya grow by building relationships with retailers and bringing the soups to more shelves and customers. As an anthropology major, he brings a people-focused perspective to his work. Elijah loves running, hiking, fishing, golfing, cooking, and spending time with friends. His favorite Freya soup is the Thai Coconut Corn!
And You.
Our community is the heart of everything we do. You share our soups, cheer us on, and make this mission real. You’re as much a part of Freya as the team behind it!
Our impact
Every plant-based meal matters.
Every bottle replaces an animal-based one.
Every choice you make helps move our food system toward something healthier, kinder, and more sustainable.
We’re here to make that shift easy, nourishing, and something you genuinely look forward to.